Complete result
Demand responded. Ícone sold everything.
Ícone Residence reached 100% sold in about two months.
The result shows how fast a development can move when product, location and sales strategy work together.
In Ingleses, Ícone combined living, beach access and income potential in an offer that was easy to understand. The campaign made that combination clear. The market responded.
Why it sold
Ícone gave buyers concrete reasons to act.
A location that works. The development sits on Rua do Marisco in Ingleses, about 550 metres from the sea. The neighbourhood maintains shops, services and year-round life.
A product for different profiles. Studios, apartments and penthouses expanded the ways to use the property. Buyers found options for living, personal use or income.
Leisure that creates desire. The 830 m² rooftop put a heated pool, gym, social spaces and views at the centre of the proposition.
Focused sales execution. The communication showed location, product and difference. Every conversation moved the buyer towards the next step.
Absorption speed
About two months turned Ícone from a launch into a case.
Selling 100% in such a short interval takes more than attention. It takes decisions.
Buyers need to recognise value fast. Service needs to turn interest into progress. The offer needs to hold its promise when questions arrive.
Ícone brought those three forces together. The product created desire. Communication closed the distance. Execution kept its pace through the final sale.
Next opportunity
Ícone closed its sales. Apoena opens a new move in Jurerê.
Apoena sits 100 metres from the sea in Jurerê. The project combines studios, a rooftop and infrastructure for short stays.
Buyers who missed the Ícone cycle can now enter a new opportunity in Jurerê.
Explore Apoena before the next move.
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