Short answer
Yes, if the purchase is well made
I like Airbnb in Florianópolis for one main reason: I strongly believe in Floripa's real estate appreciation. The daily rate helps, but the bigger point is buying in a city that, in my view, still has room to rise.
The city also allows different Airbnb strategies. In beach areas, demand comes from vacations, holidays and high season. In the central region, demand comes from work, healthcare, education, events and services.
For me, the best combination is simple: buy well, in an area with real demand, with a unit that is easy to rent and has appreciation potential. When the purchase happens through an SPE, the strategy can become more attractive.
Why Floripa
Floripa's appreciation is the main reason
This is my main view. Florianópolis has limited prime land, many people wanting to live there, many people wanting to invest and a strong image outside Santa Catarina.
I believe the city can still appreciate a lot. That matters because the investor looks at the Airbnb daily rate and also at the property inside a city that keeps becoming more desired.
That is the point that interests me most. If the purchase is well made, the buyer can work with rental income and keep an asset in a strong real estate market.
Market data
FipeZAP shows Floripa above the average
For appreciation, I prefer comparing Floripa with other cities instead of looking at the number in isolation.
In the FipeZAP April/2026 report, the general index rose 5.63% in 12 months. Florianópolis rose 7.97% in the same period.
- Florianópolis: +7.97% in 12 months;
- General FipeZAP index: +5.63%;
- São Paulo: +4.28%;
- Rio de Janeiro: +4.00%;
- Curitiba: +5.31%;
- Porto Alegre: +4.48%.
This comparison explains my view better. Floripa had an average price of R$ 13,208/m², the second highest average among the capitals in the report, behind Vitória. Even so, it appreciated above the index average.
Airbnb is the second part of the analysis. In the public AirDNA panel for Florianópolis, checked on May 25, 2026, the city appears with 37,153 listed properties, 50% occupancy and US$ 100.50 average daily rate.
For me, Airbnb in Floripa becomes more interesting because of this combination: a city appreciating above average, real lodging demand and a chance to buy better when a good SPE appears.
Areas
Airbnb works in beach areas and in the central region
This is a major advantage of Florianópolis. Investors can look at beach properties and urban properties, but for different reasons.
In beach areas, the property tends to work better with vacations, holidays and high season. In Centro, Agronômica and Trindade, Airbnb works for stays connected to work, healthcare, education, events and services.
Canajurê and Canasvieiras. I like them for high season in the north of the island. The area is close to Jurerê, Canajurê beach, Canasvieiras and other places tourists search for.
Jurerê and Praia Brava. Guests tend to pay more for location, view, building standard and presentation. The unit has to be well prepared.
Centro, Agronômica and Trindade. Here I look more at year-round demand. There are universities, hospitals, Beira-Mar, offices, services and movement outside high season.
Campeche and the south of the island. This can make sense for guests looking for beach, nature and a more residential stay. The price per square meter needs careful review.
Want to review a specific unit?
Send me the area, price, condo fee, floor plan and delivery timeline. I can organize a simple view for short stays, urban rental and SPE.
Review it with meBrazilian rates
Lower rates can bring more buyers back to good properties
Airbnb is one part of the strategy. The other part is buying property in a city that remains desired, limited and increasingly searched.
When Selic starts to fall, good properties tend to come back to more investors' radar. That can favor strong cities with limited space in good areas and consistent demand.
The Brazilian Central Bank reduced Selic to 14.5% per year in May 2026, after a long period of high rates. This does not change the market overnight, but it helps explain why more people start looking again at well-located property.
That is why I like this strategy when the pieces fit: Floripa, a strong area, an easy-to-rent unit, a well-structured SPE and a competitive price.
SPE + Airbnb
SPE improves the purchase when the project is good
The future daily rate matters, but the purchase price matters a lot. If the buyer overpays, part of the result is already compromised.
That is why an SPE in Floripa can be interesting. The investor buys at cost price, makes contributions during construction and can access more flexible payment conditions.
For someone thinking about Airbnb, this changes the analysis. The property still needs to be in a good area, have an easy-to-furnish floor plan and allow a well-run operation. But buying better creates more room for delivery gain, rental income and appreciation.
A studio in Canajurê, for example, can be planned for high season in the northern beaches. A compact unit in Agronômica works better for stays linked to work, healthcare, education and services. They are different strategies, but both can become stronger when the purchase price is well solved.
Common questions
Quick FAQ
Is Airbnb in Florianópolis worth considering?
Yes, it is worth analyzing. Floripa has beaches, tourism, services, universities, hospitals, events and movement throughout the year. The opportunity improves when purchase price, area and project make sense together.
Which area of Floripa is better for Airbnb?
It depends on the objective. Canajurê, Canasvieiras, Jurerê and Praia Brava are strong for high season. Centro, Agronômica and Trindade work better for urban stays and year-round rental.
Can SPE work with Airbnb?
It can work when the SPE offers cost-price entry, a strong area, an easy-to-furnish floor plan and attractive payment conditions.
Is the beach always better than the central region?
It depends on the unit. Beach Airbnb works very well for high season. Centro, Agronômica and Trindade work better for stays connected to work, healthcare, education and services.
